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http://hdl.handle.net/10609/92934
Título : | Semantic fields to improve business: The hotels case |
Autoría: | Fondevila-Gascón, Joan-Francesc Mir-Bernal, Pedro Puiggròs Román, Elena Muñoz González, Mònica Berbel, Gaspar Gutiérrez Aragón, Óscar Feliu Roé, Lluís Santana López, Eva Rom Rodríguez, Josep A. Sorribas Morales, Carolina López Crespo, Javier Marqués Pascual, Joaquín |
Otros: | Universitat Oberta de Catalunya (UOC) Universidad Pública de Navarra Universitat de Girona Universitat Autònoma de Barcelona (UAB) Universitat Pompeu Fabra |
Citación : | Fondevila-Gascón, J. -., Mir-Bernal, P., Puiggròs-Román, E., Muñoz-González, M., Berbel-Giménez, G., Gutiérrez-Aragón, Ó., . . . Marqués, J. (2016). Semantic fields to improve business: The hotels case. Fronteiras, 5(2), 47-60. doi:10.21664/2238-8869.2016v5i2.p47-60 |
Resumen : | The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats. |
DOI: | 10.21664/2238-8869.2016v5i2.p47-60 |
Tipo de documento: | info:eu-repo/semantics/article |
Fecha de publicación : | 12-dic-2016 |
Aparece en las colecciones: | Articles Articles cientÍfics |
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Fichero | Descripción | Tamaño | Formato | |
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semanticflields.pdf | 534,08 kB | Adobe PDF | Visualizar/Abrir |
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