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Title: Digital news consumption and copyright intervention: evidence from Spain before and after the 2015 'Link tax'
Author: Majó-Vázquez, Sílvia  
Cardenal, Ana S.  
González Bailón, Sandra
Others: University of Oxford
University of Pennsylvania
Universitat Oberta de Catalunya (UOC)
Keywords: online news
media audience
social media
Issue Date: 16-Nov-2017
Publisher: Journal of Computer-Mediated Communication
Citation: Majó-Vázquez, S., Cardenal, A.S. & González-Bailón, S. (2017). Digital news consumption and copyright intervention: evidence from Spain before and after the 2015 'Link tax'. Journal of Computer-Mediated Communication, 22(5), 284-301. doi: 10.1111/jcc4.12196
Published in: Journal of Computer-Mediated Communication, 22(5)
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Abstract: We analyze patterns of digital news consumption before and after a 'link tax' was introduced in Spain. This new legislation imposed a copyright fee for showing snippets of content created by newspapers and resulted in the shutdown of Google News Spain. The Spanish copyright law is a precedent to the Copyright Directive currently submitted to the European Parliament, which is planning to impose a similar 'link tax'. We offer empirical evidence that can help evaluate the impact of that sort of intervention. We analyze data tracking news consumption behavior to assess changes in audience reach and audience fragmentation. We show that the law has no discernible impact on reach, but we identify an increase in the fragmentation of news consumption.
Language: English
ISSN: 1083-6101MIAR
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