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Title: Vitalidad etnolingüística, medios de comunicación e identidad étnica. Un estudio con grupos indígenas de Chiapas
Author: Viladot Presas, Maria Àngels
Gasiorek, Jessica
Esteban Guitart, Moisès
Giles, Howard
Keywords: identitat ètnica
relacions intergrupals
mitjans de comunicació
teoria dels usos i gratificacions
vitalitat etnolingüística
Identidad étnica
Relaciones intergrupales
Medios de comunicación
Teoría de los usos y gratificaciones
Vitalidad etnolingüística
Issue Date: 5-Oct-2011
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Abstract: This study is the first exploration of television use and program selection by indigenous groups in Chiapas. More specifically, how members of these groups select specific media messages for reasons of ethnicity, and how this is related social mobility strategies is examined. Data from 173 indigenous students of the Intercultural University of Chiapas indicated that watching television and selecting programs on the basis of their ethnicity is an important viewing activity for 77 members of this sample. These results encourage future, more programmatic, research on these issues in Chiapas and are discussed in terms the representation of ethnic groups there on TV.
Language: Spanish
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