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Title: Elastic Rubí, creació d'un ecommerce
Author: Solé Cases, Marc
Tutor: Casacuberta Bagó, Judit
Others: Giménez, Ferran  
Abstract: Trade models have changed. There are many traditional businesses that are gradually forced to close due to lack of sales. On the other hand, internet sales do not stop coming up year after year. More and more traditional businesses venture to try to look for new business horizons through the network. This work is in the context of a family business, Elastic Rubí, dedicated to the preparation and sale Lycra sportswear, which, while not having an internet presence and being profitable, wants to grow and expand looking for new horizons by creating an ecommerce. So, work It will consist of creating a website through which we can achieve these goals. The The task to do but goes well beyond the implementation of ecommerce, since we want to that this project is a success. So, first and foremost, you will need to know the product and the products. Aspirations of our direct client (the business entrepreneur). We will also have to study the market and the Competition to see how we can accommodate our initiative within a context of trade electronic And finally, it will be necessary to determine and thoroughly study our target audience, with the purposeto adapt the entire architecture of the web, as well as its usability to achieve an experience of user as pleasant as possible. The main tool to carry out this ecommerce is the Wordpress CRM with its Woocomerce plugin. This free software gives us the option to choose between a large number of templates configurable and also has a lot of plugins that allow us to carry out all the necessary processes that we believe are convenient. With this work we try something beyond the academic sphere. The idea is that once made the beta version, this is accepted by the customer, and can become a new sales channel solid for Elastic Ruby.
Keywords: sportswear
online store
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 17-Jun-2019
Publication license:  
Appears in Collections:Bachelor thesis, research projects, etc.

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