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Título : | The influence of virtual reality in e-commerce |
Autoría: | Martínez Navarro, Jesús Bigne, Enrique Guixeres, Jaime Alcañiz, Mariano Torrecilla, Carmen |
Otros: | Universitat de València Universitat Oberta de Catalunya (UOC) |
Citación : | Martínez-Navarro, J., Bigné, E., Guixeres, J., Alcañiz, M. & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research, 100(), 475-482. doi: 10.1016/j.jbusres.2018.10.054 |
Resumen : | The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model that analyses the relations between sense of presence, brand recall and purchase intention, while also going deeper into their antecedents. Our findings suggest differences in purchase intention depending on VR format and device used. No differences are shown in sense of presence and affect by VR format and device. Our tested model suggests a dual route of influence of VR on consumers' purchase intention in virtual stores: one through emotions and sense of presence and the other through the affect evoked by the virtual environment and brand recall. Lastly, some managerial implications and methodological issues are considered. |
Palabras clave : | realidad virtual comercio electrónico comercio virtual sensación de presencia head-mounted display experiencia virtual |
DOI: | 10.1016/j.jbusres.2018.10.054 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/acceptedVersion |
Fecha de publicación : | 23-oct-2018 |
Licencia de publicación: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Aparece en las colecciones: | Articles Articles cientÍfics |
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Fichero | Descripción | Tamaño | Formato | |
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Martinez_ JBR_Influence_Virtual.pdf Restricted Access | 2023-07-02 | 502,39 kB | Adobe PDF | Visualizar/Abrir Pedir una copia |
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