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http://hdl.handle.net/10609/128411
| Title: | Asociación movimiento provida AESVIDA |
| Author: | Hernandez Ashlock, Lisa Michelle |
| Director: | Esteban, Irene  |
| Tutor: | González Masip, Jaime Juan |
| Abstract: | The purpose of this final master project is to create an online marketing plan for the prolife organization AESVIDA (Árbol Esperanza de Vida) based out of Madrid, Spain. The marketing plan has to be able to be accomplished (realistic), within the set budget, be profitable, as well as other factors. The investigation carried out has relied mainly on online bibliographical sources (statistics, articles, corporate websites, etc.), as well as internal documentation from AESVIDA (internal manuals, analytics from social media, etc.). |
| Keywords: | prolife campaign digital marketing màrqueting digital abortion awareness abortion |
| Document type: | info:eu-repo/semantics/masterThesis |
| Issue Date: | 28-Jan-2020 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TFM_presupuesto_Hernandez_Ashlock.xlsx | 31,04 kB | Microsoft Excel XML | View/Open | |
| lhernandezasTFM0120memoria.pdf | Memoria del TFM | 511,66 kB | Adobe PDF |  View/Open |
| lhernandezasTFM0120presentación.pdf | Presentación del TFM | 1,69 MB | Adobe PDF |  View/Open |
| lhernandezasTFM0120anexo.pdf | Anexo del TFM | 396,94 kB | Adobe PDF |  View/Open |
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