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Title: Análisis del uso de herramientas digitales y nuevas narrativas periodísticas en la televisión en Canarias
Author: López López, Luis Manuel
Director: Ollé, Candela  
Bernal Triviño, Ana Isabel  
Tutor: Caballero Escusol, Adrián
Abstract: The media is not longer what it used to be. The ways of producing and consuming information have changed (and are changing forever. Now for a product to be consumed among an immense maelstrom of content, it has to stand out and be attractive: add value, something different, surprise. Today users are more than ever aware of the news with the help of their smartphone. At the same time, they can be a direct part of that conversation with the media and delve into the information offered them on their own. The user has the power, he can consume on demand, where and when he wants, through any device. The information has to be interactive, where the user, who demands information, receives it with added value. The media puts the tools at the user`s fingertips and gives them freedom to do what they want. This way you become an active consumer, while the content itself adapts to it so that you are always informed. That is challenge that many media outlets in Spain have pending, in particular television, but they have not yet managed to overcome. Television, as a mass communication and consumer medium, must adapt to the changes that society itself imposes. Television (like the rest of the media) must be interactive, allow user participation, because the viewer wants to be a part of the content. Choose what to watch and how to watch it. The user (previously a spectator) is not a passive subject, he needs to feel part of the media world. What we intend to discover with this research, some communities such as the Canary Island have not started this transformation in the televisions. Communication is changing and whoever does not adapt to the changes is doomed to fail.
Keywords: television
digital tools
virtual reality
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jun-2021
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