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http://hdl.handle.net/10609/133715
Title: | Marketing de Influencers: ¿Es igual de efectivo cuando se indica que el contenido es publicidad? |
Author: | Ferrero Cantón, Lucía |
Director: | Cerdan Chiscano, Monica |
Tutor: | LIEBANA-CABANILLAS, FRANCISCO |
Abstract: | In the last years, influencer marketing has become an essential branch in companies marketing departments. Whether due to the number of influencers' followers or the proximity of the content, it is positioned as one of the most effective strategies for companies to carry out their advertising. Due to this boom in advertising through influencers, the Spanish advertisers' association Autocontrol created a code that regulates collaborations between brands and influencers. This code, which came into force on January 1st, 2021, establishes that advertising through social media must be indicated as such. Thus, this research aims to analyze if the advertising indication is detrimental to the results of an influencer marketing campaign. |
Keywords: | influencer marketing marketing with influencers social media marketing digital advertising influencers advertising |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 24-Jun-2021 |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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lferrerocTFM0621memoria.pdf | Memoria del TFM | 13,84 MB | Adobe PDF | View/Open |
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