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Title: Fundamentos del Digital Signage
Author: Torre Rebate, Carlos de la
Tutor: Buenadicha Rodríguez, Toni
Others: Foglia Romero, Efrain
Keywords: environmental graphic design
new media
motion graphics
Issue Date: 1-Jun-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Digital signage is a new media communication that consists of the play of content through screen devices that form part of the urban environment. Despite this, there are no fundamentals focused on the field of graphic design that contemplate this media. To develop these fundamentals, we have drawn on media information from the marketing field. We have applied universal design, cognitive load theory, user experience design, and new media theory. But we have especially used the methodology of environmental graphic design, because this discipline takes into consideration the location in the built environment, the graphics and the information about it. We have elaborated a guide in which we will try to clarify several beliefs that are mistaken, such as its consideration as an exclusively commercial media that will replace printed billboards; or the confusion with the interactive kiosk. At the same time, we will analyse the whole workflow for a professional network, offering guidelines for a correct development. This project dignifies the digital signage as an investigation field, improves the quality of the content, and therefore favours the expansion of this media.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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