Please use this identifier to cite or link to this item:
Title: Fundamentos del Digital Signage
Author: de la Torre Rebate, Carlos
Keywords: Digital Signage
Environmental Graphic Design
New Media
Motion Graphics
Issue Date: 1-Jun-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Digital signage is a new media communication that consists of the play of content through screen devices that form part of the urban environment. Despite this, there are no fundamentals focused on the field of graphic design that contemplate this media. To develop these fundamentals, we have drawn on media information from the marketing field. We have applied universal design, cognitive load theory, user experience design, and new media theory. But we have especially used the methodology of environmental graphic design, because this discipline takes into consideration the location in the built environment, the graphics and the information about it. We have elaborated a guide in which we will try to clarify several beliefs that are mistaken, such as its consideration as an exclusively commercial media that will replace printed billboards; or the confusion with the interactive kiosk. At the same time, we will analyse the whole workflow for a professional network, offering guidelines for a correct development. This project dignifies the digital signage as an investigation field, improves the quality of the content, and therefore favours the expansion of this media.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
Arte final Portada.pdf863,9 kBAdobe PDFThumbnail
PEC_FINAL_mem_De la Torre Rebate_Carlos..pdf283,27 MBAdobe PDFThumbnail
Arte final Paginas.pdf90,17 MBAdobe PDFThumbnail
View statistics

Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.