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Title: | Tratamiento informativo del término protocolo en la prensa española |
Other Titles: | The treatment of information of the term protocol in theSpanish press |
Author: | Salas Blanco, Julio Estanyol, Elisenda |
Citation: | Salas Blanco, J. [Julio ], & Estanyol Casals, E. [Elisenda]. (2022). Tratamiento informativo del término protocolo en la prensa española. Revista Estudios Institucionales, 9(17), 07-23. doi: 10.5944/eeii.vol.9.n.17.2022.34554 |
Abstract: | ThisarticleisbasedontheanalysisofhowtheSpanishpresstreatsinformationrelatingtotheterm'protocol'initsnews.Fromthere,ithasbeencontrastedmainlytotheassessmentthatvariousacademicsandprotocolexpertsmakeonthesubject.Thestudyisfocusedontheverificationprocessthathasbeencarriedoutrelatingtothewayinwhichthistermisusedbythepressandwhetheritconformstothetheoreticaldefinitionsoralternatively,ifitisgivenanothermeaningthatleadstoconfusion.Todothis,thenewspublishedcontainingtheword'protocol'inthedigitaleditionsofElPaís,ElMundo,LaVanguardiaandABCduringtheyears2016and2017–asampleof866articles–hasbeenanalysedtoidentifyifthistermisconfusedwithothersthatcanmeanthesameasetiquette,ceremony,courtesyandgoodmanners.Theresultsshowapercentagehigherthan50%thatthetermprotocolinthemediaisoftenconfusedwithotheraspects.Theresearchhasbeencomplementedwith16in-depthinterviewswithacademicsandexpertsinprotocolcarriedoutin2020.Theirstatementscorroborateandinterprettheconfirmationofthisresearchanditsresults.Inaddition,thetermprotocolisoftenconfusedwithsocialeducation,banalexpensesandotheraspectsthathavenothingtodowithprotocol;sometimesrevilingthetermandassociatingitwithunbreakablerules.Therefore,itisconcludedthattheimprovementintheconceptualisationoftheterminthemediaisnecessarythroughthetrainingofitseditorsandthatgivenitsinfluenceonthegenerationoffreepublicspeech,itwouldhelptohaveabetter understanding of this concept within society. |
Keywords: | protocol public relations communication press media coverage |
DOI: | https://doi.org/10.5944/eeii.vol.9.n.17.2022.34554 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 30-Dec-2022 |
Publication license: | https://creativecommons.org/licenses/by-nc-nd/4.0/ |
Linked data: | https://plu.mx/plum/a/?doi=10.5944/eeii.vol.9.n.17.2022.34554 |
Appears in Collections: | Articles Articles cientÍfics |
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