El paper del disseny gràfic en la creació de la identitat visual digital

Abstract

The Final Degree Project (TFG) titled "The Role of Graphic Design in the Creation of Digital Visual Identity" has focused on the transformation of a fictitious traditional jewelry store, JoiaTiny, into a brand with a strong digital presence. This project has been a search for how graphic design and visual identity are essential in a brand in the digital era. The main part of the TFG has been the development of a corporate image manual for JoiaTiny, which includes everything from the design of the logo and its variations, the website, social networks... This task required an understanding of the brand's concept, its history, and values, as well as a creative application of graphic design techniques. The project highlights the importance of visual consistency in all marketing and communication materials. Creating a versatile logo, adapted for different platforms, has been a key element in building a brand image that I believe is strong and recognizable. JoiaTiny's online presence, particularly on social networks like Facebook and Instagram, has been an opportunity to connect with the target audience, showcasing not only the products but also the story and craftsmanship behind each piece. The TFG has also addressed the incorporation of emerging technologies, such as augmented reality, in the presentation of products, as well as the development of merchandising and packaging materials that reinforce the brand identity. Internal and external communication, including collaborations with influencers, has also been an important part of the project, establishing a consistent and attractive brand. In conclusion, this TFG has served to demonstrate how graphic design and the creation of a digital visual identity are fundamental in defining and achieving success for a brand in today's market. The transformation of JoiaTiny from a traditional perspective to a dynamic and modern digital presence has been a case study, and although fictional, it has shown the potential of graphic design in the formation and evolution of brand identity, as well as the continuous evaluation and adaptation to the constant changes in the digital world.