Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/150335
Title: | "It is the voice of the environment that speaks", digital activism as an emergent form of environmental communication |
Author: | San Cornelio, Gemma martorell, sandra Ardevol, Elisenda |
Citation: | San Cornelio, G. [Gemma], Martorell, S. [Sandra] & Ardèvol, E. [Elisenda]. (2024). "It is the Voice of the Environment that Speaks", Digital Activism as an Emergent Form of Environmental Communication. Environmental Communication, 18(4), 375-389. doi: 10.1080/17524032.2023.2296850 |
Abstract: | This paper examines environmental communication among activists on social media, specifically on Instagram. Drawing from an ethnographic study, it highlights a new type of activism that focuses on daily actions, departing from traditional public protests, based on the belief that collective small-scale actions can drive significant changes. It is performed mainly by individuals, often with large followers, who adopt the influencers’ narrative to promote sustainability. We contend that this social media activism relies on personal and visual narratives, and proactive actions to engage the public in sustainability and affordable solutions to the environmental crisis. Through interviews and analysis of their narratives, we explore activists’ motivations, hybrid identities, and communication practices around their communities, which can be characterized as a networked collective action for social change. |
Keywords: | activism environmental crisis environmental communication ecoinfluencers |
DOI: | https://doi.org/10.1080/17524032.2023.2296850 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/acceptedVersion |
Issue Date: | 4-Jan-2024 |
Publication license: | http://creativecommons.org/licenses/by-nc/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SanCornelio_Environmental Communication_Voice.pdf Until 2025-01-05 | 2,36 MB | Adobe PDF | View/Open Request a copy |
Share:
This item is licensed under aCreative Commons License