Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/150674
Title: | Creación y desarrollo de una identidad visual para un artista musical independiente |
Author: | Oujdi Cores, Iván Jacobo |
Tutor: | Parralejo Bolinches, Jose Manuel |
Others: | Jimenez Fuentes, Alaín |
Abstract: | In the last decade, the musical offer has experienced exponential growth, driven largely by the rise of streaming listening. The democratization of access to music composition and technologies has allowed an increasing number of artists to create songs without the need for considerable financial investment or large recording studios. As an example of this phenomenon, since 2016 I have developed a home studio for music production, which has allowed me to launch my career as an independent artist in the urban field, following my participation in a hip-hop duo called “No Somos Solo Dos”. However, the IVANDOGGY brand lacks graphic coherence and a professional visual identity, aspects that are increasingly relevant in the music industry to stand out from the crowd, inspire and gain notoriety and respect. Therefore, this Final Degree Project will focus on an exhaustive study of the sector, the market, the competition and the target audience, as well as on the analysis of IVANDOGGY's current graphic image. Based on these findings, solutions will be developed to address the problems identified and the results will be translated into several artifacts that will provide the brand with a visual identity and a coherent, memorable graphic language. The goal is to create a cohesive and distinctive IVANDOGGY universe, applicable to different media both physical and digital, to make listeners recognize the brand in a professional and distinctive way. |
Keywords: | music music branding independent artist corporate identity |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 8-Jun-2024 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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ioujdi1TFG0624manual.pdf | Manual de identidad Corporativa | 93,99 MB | Adobe PDF | ![]() View/Open |
ioujdi1TFG0624memoria.pdf | Memoria del TFG | 164,07 MB | Adobe PDF | ![]() View/Open |
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