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Data de publicacióTítolAutor(s)
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2014-01-02Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imageryRodriguez-Ardura, Inma; Martínez López, Francisco José
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodriguez-Ardura, Inma
2008Broadening the CRM domain of application to higher educational (e-learning) environmentsDaradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2011-01Internet press releases : informative or manipulative?Guillamón Saorín, Encarna; Rodriguez-Ardura, Inma; Martínez López, Francisco José
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008Playing cat and mouse: consumer empowerment and marketing interaction on the internetRodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)