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http://hdl.handle.net/10609/77127
Title: | La participación de la audiencia en la televisión: de la audiencia activa a la social |
Author: | Clares-Gavilán, Judith |
Citation: | Clares-Gavilán, J. (2016). "La participación de la audiencia en la televisión: de la audiencia activa a la social". Palabra Clave, 19, 3, p. 938-941. ISSN 0122-8285. DOI: 10.5294/pacla.2016.19.3.11 |
Abstract: | The participation of the audience in television: from the active audience to the social one is a book coordinated by Natalia Quintas-Froufe and Ana González-Neira. Co-published by the University of La Coruña and the Association for Media Research (AIMC), it is an innovative work that addresses the changes and opportunities that measurement and analysis of television audience must confront with the irruption of multi-device consumption. and on demand and the growing popularity of social networks. These three elements have given way to a new spectator, more active than ever, who is part of the so-called social audience. |
Keywords: | active audience television multi-device |
DOI: | 10.5294/pacla.2016.19.3.11 |
Document type: | info:eu-repo/semantics/article |
Issue Date: | 29-Apr-2016 |
Publication license: | https://creativecommons.org/licenses/by/4.0/ |
Appears in Collections: | Articles Articles cientÍfics |
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File | Description | Size | Format | |
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Clares_Participacion.pdf | 434,22 kB | Adobe PDF | View/Open |
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