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http://hdl.handle.net/10609/77451
Title: | Popularization through press advertisements: mobile telephony in Spain (1994-1999) |
Author: | Fernández-Ardèvol, Mireia Ferran Boleda, Jordi |
Others: | Universitat Oberta de Catalunya (UOC) Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3) Universitat Autònoma de Barcelona (UAB) |
Citation: | Fernández-Ardèvol, M. & Ferran Boleda, J. (2017). Popularization through press advertisements: mobile telephony in Spain (1994-1999). Journal of Science Communication, 16(3), A11. doi: 10.22323/2.16030211 |
Abstract: | This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics. |
Keywords: | science communication popularization of science and technology |
DOI: | 10.22323/2.16030211 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 20-Jul-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles cientÍfics Articles |
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File | Description | Size | Format | |
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JCOM_1603_2017_A11.pdf | 195,27 kB | Adobe PDF | View/Open |
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