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Title: | Recuperación y tratamiento de opinión movilizada para el análisis del clima social |
Other Titles: | Mobilised opinion recovery and analysis for social climate research |
Author: | Sagarminaga Gutiérrez, Naiara Canals, Agustí |
Others: | Ayuntamiento de Portugalete Universitat Oberta de Catalunya. Estudis de Ciències de la Informació i de la Comunicació |
Citation: | Sagarminaga-Gutiérrez, N. & Canals Parera, A. (2011). Recuperación y tratamiento de opinión movilizada para el análisis del clima social. El Profesional de la Información, 20(5), 510-515. doi: 10.3145/epi.2011.sep.04 |
Abstract: | Mobilised opinion and social media have become a valuable source of information for organisations and individuals in operational and strategic decision making processes, such as marketing campaigns, product monitoring and development, search for new markets or the improvement of customer relations. The emergence of social media monitoring companies has brought a new job market for information professionals, to the extent that this information has to be collected and processed, and new automated monitoring systems have to be developed. This article outlines a process of recovery and treatment of mobilised opinion on the internet as a source for social climate analysis by organisations. The specific characteristics and problems of this type of opinion are highlighted, which points to the need for the participation of human agents in the development of the process. |
Keywords: | information professional social climate mobilised opinion social media information retrieval information processing |
DOI: | 10.3145/epi.2011.sep.04 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 1-Sep-2011 |
Publication license: | http://creativecommons.org/licenses/by/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
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recuperacion.pdf | 1,05 MB | Adobe PDF | View/Open |
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