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http://hdl.handle.net/10609/92817
Title: | Pathos & ethos: emotions and willingness to pay for tobacco products |
Author: | Bogliacino, Francesco Codagnone, Cristiano Veltri, Giuseppe Alessandro Chakravarti, Amitav Ortoleva, Pietro Gaskell, George Ivchenko, Andriy Lupiáñez-Villanueva, Francisco Mureddu, Francesco Rudisill, Caroline |
Others: | Universitat Pompeu Fabra Universidad Nacional de Colombia Università degli Studi di Milano University of Leicester London School of Economics and Political Science Columbia University Universitat Oberta de Catalunya (UOC) |
Citation: | Bogliacino, F., Codagnone, C., Veltri, G.A., Chakravarti, A., Ortoleva, P., Gaskell, G., Ivchenko, A., Lupiáñez-Villanueva, F., Mureddu, F. & Rudisill, C. (2015). Pathos & ethos: emotions and willingness to pay for tobacco products. PLoS ONE, 10(10). doi: 10.1371/journal.pone.0139542 |
Abstract: | In this article we use data from a multi-country Randomized Control Trial study on the effect of anti-tobacco pictorial warnings on an individual's emotions and behavior. By exploiting the exogenous variations of images as an instrument, we are able to identify the effect of emotional responses. We use a range of outcome variables, from cognitive (risk perception and depth of processing) to behavioural (willingness to buy and willingness to pay). Our findings suggest that the odds of buying a tobacco product can be reduced by 80% if the negative affect elicited by the images increases by one standard deviation. More importantly from a public policy perspective, not all emotions behave alike, as eliciting shame, anger, or distress proves more effective in reducing smoking than fear and disgust. |
Keywords: | tobacco effect of anti-tobacco emotions |
DOI: | 10.1371/journal.pone.0139542 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 20-Oct-2015 |
Publication license: | http://creativecommons.org/licenses/by/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
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tobacco.pdf | 660,45 kB | Adobe PDF | View/Open |
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