Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/93244
Title: | Imatge de Catalunya percebuda per turistes angloparlants i castellanoparlants |
Other Titles: | Imagen de Cataluña percibida por turistas anglohablantes y castellanohablantes Image of Catalonia perceived by English-speaking and Spanish-speaking tourists Image de la Catalogne perçue par les touristes anglophones et hispanophones |
Author: | Marine-Roig, Estela Mariné Gallisà, Esteve |
Others: | Universitat de Lleida Universitat Oberta de Catalunya (UOC) |
Citation: | Marine Roig, E. & Mariné Gallisà, E. (2018). Imatge de Catalunya percebuda per turistes angloparlants i castellanoparlants. Documents d'Anàlisi Geogràfica, 64(2), 219-245. doi: 10.5565/rev/dag.429 |
Abstract: | In the last decade, the volume of consumer and user-generated content (UGC) has increased notably alongside the expansion of social media. In the hospitality and tourism field, online travel reviews (OTRs) have grown exponentially. This article proposes a method to analyse the paratextual productions attached to OTRs and to extract from them the perceived image of the destination according to the tourists' origin. This method is applied to a random sample of 330,000 OTRs hosted in TripAdvisor about Things to Do in Catalonia written in Spanish or English from 2011 to 2015. According to the analysis of these opinions concerning the perceived (and transmitted) image among English-speaking and, especially, North American tourists, the main conclusion is that Catalonia is Barcelona and Barcelona is Gaudí. |
Keywords: | destination image territorial tourism brands online travel reviews big data user-generated content |
DOI: | 10.5565/rev/dag.429 |
Document type: | info:eu-repo/semantics/article |
Version: | info:eu-repo/semantics/publishedVersion |
Issue Date: | 22-May-2018 |
Publication license: | https://creativecommons.org/licenses/by-nc/4.0/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
imatgecat.pdf | 1,27 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License