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Showing results 1 to 18 of 18
Issue DateTitleAuthor(s)
2014-01-02Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imageryRodríguez Ardura, Inma; Martínez López, Francisco José
2017-02-01Betting exclusively for private labels: Could it have negative consequences for retailers? [Apuesta exclusiva por las marcas privadas: ¿podría tener un impacto negativo para los minoristas?]Ruiz Real, José Luis; Gázquez Abad, Juan Carlos; Esteban Millat, Irene; Martínez López, Francisco José; Universidad de Granada; Universitat Oberta de Catalunya (UOC); Universidad de Almería
2008Broadening the CRM domain of application to higher educational (e-learning) environmentsDaradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; Xhafa, Fatos; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2017-09Canals de distribució, setembre 2017Maraver Tarifa, Guillermo; Blázquez Resino, Juan José; Camarero Izquierdo, Carmen; Cesena Mèlich, Oriol; Concejero Fernández, Antonio; Fuentes Moreno, Francisca; Martínez López, Francisco José; Martínez Ruiz, María Pilar; Molinillo Jiménez, Sebastián; Navarro García, Antonio; Oubiña Barbolla, Francisco Javier; Parra Guerrero, Francisca; Peral Peral, Begoña; Tintoré Codina, Santiago; Jiménez, Ana Isabel
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; Xhafa, Fatos; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domainDaradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez López, Francisco José; Rodríguez Ardura, Inma; Xhafa, Fatos
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodríguez Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2011-01Internet press releases : informative or manipulative?Guillamón Saorín, Encarna; Rodríguez Ardura, Inma; Martínez López, Francisco José; Workshop on Internet Studies - Consumers and Internet Studies (2nd : 2011 : Barcelona)
2017-09Màrqueting mòbil, setembre 2017Aguilar Illescas, Rocío; Anaya Sánchez, Rafael; Martínez López, Francisco José; Esteban Millat, Irene; Pujol Jover, Maria
2008Playing cat and mouse: consumer empowerment and marketing interaction on the internetRodríguez Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2010-06-08Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposalMartínez López, Francisco José; Rodríguez Ardura, Inma; Gázquez Abad, Juan Carlos; Sánchez Franco, Manuel Jesús; Cabal, Claudia C.; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodríguez Ardura, Inma
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodríguez Ardura, Inma
2013-08-06Testing for linear and quadratic effects between price adaptation and export performance: The impact of values and perceptionsSousa, Carlos M.P.; Lengler, Jorge Francisco Bertinett; Martínez López, Francisco José; Durham University; Instituto Universitario de Lisboa; Universitat Oberta de Catalunya (UOC)
2016-08-01The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): the non-linear effects of customer orientationLengler, Jorge Francisco Bertinett; Sousa, Carlos M.P.; Gattermann Perin, Marcelo; Hoffmann Sampaio, Cláudio; Martínez López, Francisco José; Universitat Oberta de Catalunya (UOC); Instituto Universitario de Lisboa; Durham University; Pontifícia Universidade Católica do Rio Grande do Sul
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodríguez Ardura, Inma; Martínez López, Francisco José; Meseguer Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2021-04-01The role of online brand community engagement on the consumer-brand relationshipMartínez López, Francisco José; Aguilar Illescas, Rocío; Molinillo, Sebastián; Anaya Sánchez, Rafael; Coca Stefaniak, Jose Andres; Esteban Millat, Irene; Universitat Oberta de Catalunya (UOC); Universidad de Granada; Universidad de Málaga; University of Greenwich
2013-04¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?Gázquez Abad, Juan Carlos; Martínez López, Francisco José; Universidad de Almería; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa