Issue Date | Title | Author(s) |
2014-01-02 | Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imagery | Rodriguez-Ardura, Inma; Martínez López, Francisco José |
2017-02-01 | Betting exclusively for private labels: Could it have negative consequences for retailers? [Apuesta exclusiva por las marcas privadas: ¿podría tener un impacto negativo para los minoristas?] | Ruiz Real, José Luis; Gázquez Abad, Juan Carlos; Esteban, Irene; Martínez López, Francisco José; Universidad de Granada; Universitat Oberta de Catalunya (UOC); Universidad de Almería |
2008 | Broadening the CRM domain of application to higher educational (e-learning) environments | Daradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2017-09 | Canals de distribució, setembre 2017 | Maraver Tarifa, Guillermo; Blazquez-Resino, Juan Jose; Camarero Izquierdo, Carmen; Cesena Mèlich, Oriol; Concejero Fernández, Antonio; Fuentes Moreno, Francisca; Martínez López, Francisco José; Martínez Ruiz, María Pilar; Molinillo, Sebastian; Navarro García, Antonio; Oubiña Barbolla, Francisco Javier; Parra Guerrero, Francisca; Peral Peral, Begoña; Tintoré Codina, Santiago; Jiménez, Ana Isabel |
2008 | CRM and higher education : developing a monitoring system to improve relationships in e-learning environments | Daradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2008 | Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain | Daradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS |
2010 | Going with the consumer towards the social Web environment : a review of extant knowledge | Rodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2011-01 | Internet press releases : informative or manipulative? | Guillamón Saorín, Encarna; Rodriguez-Ardura, Inma; Martínez López, Francisco José |
2017-09 | Màrqueting mòbil, setembre 2017 | Aguilar Illescas, Rocío; Anaya-Sánchez, Rafael; Martínez López, Francisco José; Esteban, Irene; Pujol-Jover, Maria |
2008 | Playing cat and mouse: consumer empowerment and marketing interaction on the internet | Rodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2010-06-08 | Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal | Martínez López, Francisco José; Rodriguez-Ardura, Inma; Gázquez Abad, Juan Carlos; Sánchez Franco, Manuel Jesús; Cabal, Claudia C.; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3) |
2010-01-01 | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1 | Martínez López, Francisco José; Rodriguez-Ardura, Inma |
2010-01-01 | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2 | Martínez López, Francisco José; Rodriguez-Ardura, Inma |
2013-08-06 | Testing for linear and quadratic effects between price adaptation and export performance: The impact of values and perceptions | Sousa, Carlos M.P.; Lengler, Jorge; Martínez López, Francisco José; Durham University; Instituto Universitario de Lisboa; Universitat Oberta de Catalunya (UOC) |
2016-08-01 | The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): the non-linear effects of customer orientation | Lengler, Jorge; Sousa, Carlos M.P.; Gattermann Perin, Marcelo; Hoffmann Sampaio, Cláudio; Martínez López, Francisco José; Universitat Oberta de Catalunya (UOC); Instituto Universitario de Lisboa; Durham University; Pontifícia Universidade Católica do Rio Grande do Sul |
2008 | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? | Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
2021-04-01 | The role of online brand community engagement on the consumer-brand relationship | Martínez López, Francisco José; Aguilar Illescas, Rocío; Molinillo, Sebastian; Anaya-Sánchez, Rafael; Coca Stefaniak, Jose Andres; Esteban, Irene; Universitat Oberta de Catalunya (UOC); Universidad de Granada; Universidad de Málaga; University of Greenwich |
2013-04 | ¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios? | Gázquez Abad, Juan Carlos; Martínez López, Francisco José; Universidad de Almería; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa |