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Title: Desarrollo e implantación de imagen personal corporativa adaptada a nuevas tendencias tecnológicas mediante el uso de "Mobile First" como desarrollo web vehicular
Author: Martínez Hernández, David
Tutor: Morera Vidal, Francesc
Others: Vila Òdena, Irma
Keywords: corporate image
Mobile First
social networks
graphic identity
Issue Date: 14-Jun-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This work brings together, as a synthesis, the knowledge acquired throughout the Multimedia Degree at the "Universitat Oberta de Catalunya". From a professionalization approach, it addresses the corporate personal image development service and positioning to a freelance psychology professional, through a globalized multimedia proposal. The objective is to offer a complete and differentiating solution, in three axes: corporate image, including design and use of logos, colors, typographies, graphic identity and digital documents; the design of the corporate web using the "Mobile First" development philosophy and a third axis, constituted by the implementation of the created image in social media. More and more frequently, the market demands more diversified interventions, where the skills of the multimedia designer as a multifocal professional become evident.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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PEC_FINAL_prs_Martinez_Hernandez_David.pptx29,22 MBMicrosoft Powerpoint XMLView/Open
QR-DMWEB.png12,43 kBimage/pngThumbnail
Tabla_Benchmark_TFG.xlsx38,3 kBMicrosoft Excel XMLView/Open
Resultados_Test_Heuristico.xlsx12,12 kBMicrosoft Excel XMLView/Open
Mapa_Posicionamiento_TFG.xlsx16,09 kBMicrosoft Excel XMLView/Open
dmartinezherTFG0621memoria.pdfMemoria del TFG3,28 MBAdobe PDFThumbnail
dmartinezherTFG0621identitat.pdfManual de identidad corporativa del TFG3,25 MBAdobe PDFThumbnail
dmartinezherTFG0621presentación.pdfPresentación en PDF del TFG12,04 MBAdobe PDFThumbnail