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http://hdl.handle.net/10609/132566
Title: | Desarrollo e implantación de imagen personal corporativa adaptada a nuevas tendencias tecnológicas mediante el uso de "Mobile First" como desarrollo web vehicular |
Author: | Martínez Hernández, David |
Tutor: | Morera Vidal, Francesc |
Others: | Vila, Irma |
Abstract: | This work brings together, as a synthesis, the knowledge acquired throughout the Multimedia Degree at the "Universitat Oberta de Catalunya". From a professionalization approach, it addresses the corporate personal image development service and positioning to a freelance psychology professional, through a globalized multimedia proposal. The objective is to offer a complete and differentiating solution, in three axes: corporate image, including design and use of logos, colors, typographies, graphic identity and digital documents; the design of the corporate web using the "Mobile First" development philosophy and a third axis, constituted by the implementation of the created image in social media. More and more frequently, the market demands more diversified interventions, where the skills of the multimedia designer as a multifocal professional become evident. |
Keywords: | corporate image Mobile First social networks graphic identity |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 14-Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
PEC_FINAL_prs_Martinez_Hernandez_David.pptx | 29,22 MB | Microsoft Powerpoint XML | View/Open | |
QR-DMWEB.png | 12,43 kB | image/png | View/Open | |
Tabla_Benchmark_TFG.xlsx | 38,3 kB | Microsoft Excel XML | View/Open | |
Resultados_Test_Heuristico.xlsx | 12,12 kB | Microsoft Excel XML | View/Open | |
Mapa_Posicionamiento_TFG.xlsx | 16,09 kB | Microsoft Excel XML | View/Open | |
dmartinezherTFG0621memoria.pdf | Memoria del TFG | 3,28 MB | Adobe PDF | View/Open |
dmartinezherTFG0621identitat.pdf | Manual de identidad corporativa del TFG | 3,25 MB | Adobe PDF | View/Open |
dmartinezherTFG0621presentación.pdf | Presentación en PDF del TFG | 12,04 MB | Adobe PDF | View/Open |
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