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Resultats 21-30 de 36.
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Data de publicacióTítolAutor(s)
2016-06-29Flow in e-learning: what drives it and why it mattersMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2007-01Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comercianteRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2015-07-01Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environmentsMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2008Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economyRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-05Editorial: How to prevent, detect and control common method variance in electronic commerce researchRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-08-07A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and ageRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2024-02-15Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connectionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Herzallah, Doaa; 符, 虔
2014-06-01What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intentionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoptionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)